Target for plastics 2025

2023-12-01

In 2024, we will take a step closer to our sustainability goal. Since the start, our vision has been that by 2025 we will have 100% recycled plastic in all our packaging. As there is already a proposal on the table within the EU regarding plastics next year, we have asked our producer what it looks like for the future. They have chosen to only take in products with a maximum of 25% recycled plastic. That's why we're changing producers right now.

The implementation of new plastic items will take about 12-15 months. We will start with our hand & body wash 250ml, then 250ml fragrance spray. After that, we change the bottles to refills for scent sticks and finally hand & body wash 500ml.

As usual, we don't want to reveal anything in advance, but both soap and spray will radically change their appearance. The soap comes in a frosted bottle with a white pump. The spray comes in a black bottle with a white nozzle. The refill bottles are still ready but change to white cork.

All new bottles AND caps/pump/nozzle are made of 100% recycled plastic.

In addition to all this, we have extra happy news. For every bottle sold, a bottle will be saved from the oceans. This is done via a collaboration with Plastic Bank.

Stay tuned in 2024 !!