2023-09-20

First of all, a big thank you for such a nice fair at Formex. We are so grateful to everyone who had the opportunity to visit us there. Also thanks to all of you who cheered and supported us from a distance too!

Today we can reveal that in the next year (starting around February 2024) we will switch to a new wax. Our value base is based on locally made products and when we started our journey as candle makers there were no sustainable waxes in our vicinity. Therefore, our wax previously consisted of European and Swedish rapeseed in a combination with sustainably grown coconut. We have been working with the new wax for over 6 months to bring out the very best.

Our new signature wax

- 100% rapeseed wax grown in Skåne
- Made in Skåne
- Non-GMO

The main advantage of our new wax is that it is both grown and manufactured locally in our vicinity. We expect huge reductions in carbon dioxide emissions as a result. Another advantage is also the properties of the wax. Just like before, rapeseed wax burns at a low temperature and in combination with our vegan fragrance oils and cotton wicks, you avoid candles that soot and release toxins.

The reverse side of the coin

As excited as we are to replace our wax, it comes with some downsides. We have weighed the pros and cons against each other over and over. We have discussed with our most loyal customers and concluded that the most important thing for us is to be true to what we believe in most. Therefore, the environmental benefits outweigh the disadvantages that it will entail.

- Some of our scents cannot be combined with the new wax.
- There will be a transition period when there are two varieties of light in stores.
- We have to teach new information about our wax to both retailers and end customers.

Which scents are affected?
- Maison (phased out Q4 2023 - estimated end Q1 2024)
- Détendu (phased out Q1 2024 - expected end Q2 2024)
- Jardin (phased out Q1 2024 - estimated end Q2 2024)
- Black Pomegranate (phased out Q2 2024 - estimated end Q3 2024)

These four scents are loved by both us and many of our customers. Unfortunately, however, we cannot offer scented candles that do not meet all of our requirements. Despite testing and experimenting for over 8 months, these four fragrances do not achieve the same quality as before. Therefore, we will phase out these fragrances over 12 months. We start already this autumn with Maison, which we expect will be finished at the beginning of 2024.

Of course, these scents may run out faster than we expected.

News??

Yes, but of course! We already have a new fragrance that will be released already in January. The bestseller Hermosa is making a comeback. That smell disappeared during the end of the pandemic as a result of new laws that came in at the time. But we have since reformulated the oil and it works great with our new wax.

All scents that are phased out will be replaced. Not necessarily with similar scents because we build everything on scent memories. But they certainly won't disappoint customers.

In conclusion. Thanks to you as a retailer. Without your support over the years, our investment in developing a new wax would not have been possible.